A trademark search is one of the most overlooked and most consequential steps in building a brand. Too often, businesses focus on naming, logos, packaging, and launch timelines, while treating trademark clearance as an afterthought. That is a mistake. A trademark search is not a formality. It is a risk […]
A photographer holds a copyright in a picture of Miles Davis. A tattoo artist stenciled that picture onto a client’s arm and reproduced the picture as a tattoo. Can a jury really say that is not copyright infringement? Business owners ask this question more often than they realize. Usually not […]
One of the most common questions trademark owners ask after discovering a potential infringement is deceptively simple: Is it too late to sue? Unlike many areas of law, trademark infringement does not come with a clean, universally applicable statute of limitations. That does not mean timing is irrelevant. To the […]
Food and beverage brands are naturally drawn to words like “Craft,” “Farmhouse,” “Reserve,” “Artisan,” or “Small Batch.” These terms signal quality, authenticity, and care. They help consumers quickly understand how a product wants to be perceived, especially in crowded markets where shelf space and attention are limited. From a marketing […]