Joseph R. Luna

Overview

Joseph Luna is an attorney at Jimerson Birr, P.A., whose practice focuses on complex commercial transactions, corporate formations and acquisitions, tax planning, estate planning, and business dispute resolution. Recognized as a Florida “Super Lawyer” and “Rising Star” since 2024, Mr. Luna is known for structuring and negotiating sophisticated deals that protect client interests and anticipate future challenges with precision and foresight.

Mr. Luna advises clients on corporate formations, mergers and acquisitions, corporate reorganizations, private equity transactions, multi-jurisdictional business structures, business succession planning, partner buyouts, and corporate disputes, delivering strategies that are legally sound, tax-efficient, and aligned with client objectives. He also designs and implements employee stock ownership plans and equity incentive arrangements that align growth and flexibility with compliance and consistency.

In addition to his corporate work, Mr. Luna counsels clients on regulatory compliance, intellectual property protection, strategic risk management, and a wide range of commercial matters. His experience includes negotiating and documenting leases, loan agreements, supply and distribution contracts, technology licensing agreements, service agreements, and other complex business transactions.

Mr. Luna works extensively with start-ups, established companies, and nonprofit organizations, serving as a trusted advisor across diverse industries. He guides clients through every stage of the business lifecycle or a transaction, delivering solutions that are legally sound, tax-efficient, and aligned with long-term strategic goals.

Originally from Beverly, Massachusetts, Mr. Luna lived in Georgia for several years before joining Jimerson Birr. A passionate Georgia Bulldogs fan, he approaches fall Saturdays with high expectations or irrational confidence. In his free time, he enjoys golf, poker, and applying his analytical skills to fantasy football, creating decision-tree algorithms in Microsoft Excel to optimize his drafts.

Mr. Luna earned his J.D. from Georgia State University College of Law, passing the Georgia Bar upon graduation, and his LL.M. in Taxation from Boston University, where he graduated fourth in his class with a 3.96 GPA.